When we're stuck in the weeds and running through the jungle with a machete to get through tough times so we can get to the other side, what are we left with?
Resourcefulness, creativity, excitement.
That's the heart and soul of entrepreneurship. Making something from nothing because you love to do just that – not hacking through it.
Effort is simply not enough, you need a means of focusing that effort. What you love is a compass for doing just that.
Starting and running a business isn't only about romanticizing the effort and the hard times, the good times are what keep us in it for the long haul.
Sometimes we have to push the boulder up a hill, but it's much more fun to chase it down the hill. Do both.